MAD et LEN is a Parisian artisanal scent company with a quote from Marcel Proust’s “Swann’s Way” at the core of their work. They recently chose one of my IMPACT drawings on Instagram as graphite inspiration for their Monochrome Graphite parfum: scent of grey, of cropped Japanese hinoki wood.
THE SMELL AND TASTE OF THINGS REMAIN POISED A LONG TIME,
LIKE SOULS, READY TO REMIND US, WAITING AND HOPING FOR THEIR
MOMENT, AMID THE RUINS OF ALL THE REST; AND BEAR UNFALTERING,
IN THE TINY AND ALMOST IMPALPABLE DROP OF THEIR ESSENCE,
THE VAST STRUCTURE OF RECOLLECTION (…)
MARCEL PROUST “Du Côté De Chez Swann”